Snap Isn’t Giving up on Hardware

Posted on March 2, 2018 by Mehedi Hassan in Hardware with 7 Comments

Snap is reportedly working on two new hardware products. After the huge disaster that was the company’s Spectacles glasses–only selling 150,000 pairs with hundreds of unsold units–the company is apparently returning with two new Spectacles.

Cheddar reports that Snap is working on a new refreshed Spectacles glasses for the third quarter of this year. The new version of the $130 Spectacles glasses will feature water resistance, improved performance, and be available in new colors. But the other new Spectacles camera, set for a 2019 launch, will feature more ambitious upgrades.

The 2019 Spectacles will reportedly include two lenses, allowing Snap to integrate new 3D and AR features into the glasses. The new version will also cost more than double the price of Snap’s original Spectacles, coming in at around $300. The new design features aluminium frames, and Snap is also considering adding built-in GPS–possibly for Snap Map–and a leather case with the new product.

Along with the new Spectacles, Snap is reportedly in talks with eyewear firms Luxottica and Warby Parker to integrates its cameras into their glasses. The first generation of Spectacles was heavily criticised by shareholders, but Snaps seems quite committed to the product line. After all, Snapchat became Snap to become a “camera company” and despite its first product being a failure, the company doesn’t seem to be too interested in giving up just yet.

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Comments (7)

7 responses to “Snap Isn’t Giving up on Hardware”

  1. jimchamplin

    Yes. A camera company. So where are the cameras? Oh. In hideous and overpriced glasses?


    No wonder they’re such a success. /s

    • MacLiam

      Yeah, bad self labeling. They should probably try to sell the sizzle, not the steak.
      I know I'm not the target market for face-mounted image recorders, but there must be about a billion people who are half a century or more younger than I am who would be. And law enforcement agencies would be delighted to have a new flood of facial images for their facial recognition software to work on. The FBI ought to buy these things by the boxcar and give them away for free.


      • jimchamplin

        In reply to MacLiam:

        I’m kinda right at the edge of the age group that’s “supposed to” be into creepy stuff like that. And yeah, the angle for LEOs to be able to make use of this stuff is too real.


        Maybe it’s a demographic thing, but none of my younger friends think that these things are a good idea either. Could be that it’s mainly aloof rich coasters who like this crap. The millennial millionaires whose only friends are iPads.

  2. IanYates82

    "only selling 150,00 pairs with hundreds of unsold units"


    Can you fix this up in the article? Is it 15,000 units as the digits suggest, or 150,000 units as the comma would suggest?

    The former gels better with the hundreds of unsold units bit I guess.


    In either case, it sounds like they did one production run and that took a long time to sell if they're only left with hundreds.


    The idea of a camera in the glasses for Snapchat purposes seems silly. But I also have only spent a few minutes total in Snapchat ever, usually quickly dismissing the ones I get and I think I've sent maybe 5. I've watched other people easily lose an hour to mucking with their photos, sending back and forth, etc. So I'm definitely not the target market for this and therefore can't really dismiss the idea out of hand.


    I still think it's silly though ☺️

  3. mrdrwest

    This is what happens when you ignore W10M.

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