Intel Wants to be the Microsoft of Hardware (Premium)


I was interested to read an interview with Intel CEO Bob Swan in which he describes how important it is for his firm to move past its previous PC-centric strategy to become a more diverse company. But Intel’s evolution---whether it’s ultimately successful or not---is about much more than diversification. It’s about becoming a smaller player in a much bigger market. And, in doing so, making far more profits and revenues than were possible when all it really focused on were PCs.

If this sounds familiar, you’ve been paying attention: Microsoft is well on its way to making a similar transformation, in its case away from Windows. And the arguments for doing so were---still are---exactly the same.

Gain unlimited access to Premium articles.

With technology shaping our everyday lives, how could we not dig deeper?

Thurrott Premium delivers an honest and thorough perspective about the technologies we use and rely on everyday. Discover deeper content as a Premium member.

Become a Premium Member Create a Free Account