Nvidia “Unlaunches” its 12GB GeForce RTX 4080 GPU

Posted on October 14, 2022 by Laurent Giret in Hardware with 4 Comments

In a surprise announcement, Nvidia is canceling the launch of its 12 GB GeForce RTX 4080 GPU in November. The company realized that launching this 12GB card alongside the more powerful 16GB RTX 4080 was “confusing” for customers.

“The RTX 4080 12GB is a fantastic graphics card, but it’s not named right. Having two GPUs with the 4080 designation is confusing. So, we’re pressing the “unlaunch” button on the 4080 12GB. The RTX 4080 16GB is amazing and on track to delight gamers everywhere on November 16th,” the company said today.

Nvidia’s top-of-the-line GeForce RTX 4090 launched earlier this week and received excellent reviews. It was to be followed by two RTX 4080 models next month, a $1,199 high-end model with 9,728 CUDA cores and 16GB of high-speed Micron GDDR6X memory. The second model, which is now canceled, had 7,680 CUDA cores and 12GB of GDDR6X memory, and it was priced at $899.

If Nvidia no longer has an RTX 40 Series GPU that’s priced under $1,000, the 12GB RTX 4080 model will likely come back soon with a different name (4070?). In the meantime, the company is gearing up for the launch of the 16GB RTX 4080 on November 16. “If the lines around the block and enthusiasm for the 4090 is any indication, the reception for the 4080 will be awesome,” the company said.

Nvidia’s RTX 40 Series GPU represent a big leap forward for the GeForce lineup. Thanks to Nvidia’s new DLSS 3 (Deep Learning Super Sampling) technology, the RTX 4090 is up to 4x faster than the RTX 3090 Ti with DLSS 2 in full ray-traced games. In addition to generating new pixels with AI, DLSS 3 is also capable of generating new frames to improve gaming performance.

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