LinkedIn Isn’t Done Pretending to be Snapchat

Posted on March 20, 2018 by Mehedi Hassan in Microsoft with 12 Comments

Every social network wants to be Snapchat. Facebook, Instagram, WhatsApp, and even Twitter. LinkedIn is obviously part of that — but unlike the other social networks, LinkedIn’s attempt at imitating Snapchat is appealing at best.

The company today launched new video “filters” for its LinkedIn Video platform. The filters can be added to videos recorded by LinkedIn users on phone, and they are pretty poor. Right now, LinkedIn only offers three filters. Yes — three/3/tres.

These filters aren’t anything exciting or cool, either — the three filters that exist now are “On the Air”, “Side Hu$tle”, and “Work High Five”. And yes, that’s it. You can’t add GIFs, there aren’t any cool AR face filters, there are no animated GIFs, there are no location filters, but just these three static filters. These new filters are joining the location filters that LinkedIn added last year which shows filters based on the event you are attending. Even then, these filters are embarrassingly bad, even for a “boring” social network like LinkedIn.

But hey, at least you can now try different font styles for text in your videos.

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Comments (12)

12 responses to “LinkedIn Isn’t Done Pretending to be Snapchat”

  1. skane2600

    It's important for a business to understand what market they want to be in, not just try to compete with any business that appears profitable. It makes about as much sense for LinkedIn to be the next Snapchat as it does for them to be the next ESPN.

  2. Waethorn

    The SPAM machine known as LinkedIn will never be cool.

    • Stooks

      In reply to Waethorn:

      Yes a COMPLETE spam machine. I NEVER added my work email to Linkedin, never. Yet it somehow got it and was sending me news letter krap or emails about head hunters wanting to know if I would like a job they had to my work email.

      I nuked my account quickly.

  3. AnOldAmigaUser

    Yep, this just screams professionalism.

  4. starkover

    Considering that LinkedIn is a networking site for business contacts, not sure the average user would really care about the ability to have their picture adorned with doe eyes and ears. Boring is good in LinkedIn.

  5. Roger Ramjet

    I think you meant ["appalling" at best ]?

  6. Maui

    Easy way to make money is through Emini S&P Trading Secret and it goes beyond expectation.

  7. IanYates82

    I'm surprised they're doing this at all. Linkedin is the last place I'd expect to see Snapchat imitation. It's a business platform. For most it's how to snoop on a potential hire, or to check out a potential employer.

  8. Wolf

    "there aren’t any cool AR face filters" ... Is there such a thing? ;)

  9. mattbg

    This is perhaps about giving the next generation the tools they expect in a social platform.

    People today don't (or shouldn't) do what they do on Facebook on LinkedIn. They won't do what they do on SnapChat on LinkedIn, either. But you still have similar foundational tools, and if you communicate via video then this may be an important foundational tool.

  10. BigB

    Literally no other social media platform wants to be Snapchat. And after Rhianna's recent attack due to the DV promoting ad, things aren't getting better.