Microsoft Reorgs its Xbox and Marketing Divisions Following Activision Blizzard Acquisition

After completing its acquisition of Activision Blizzard earlier this month, Microsoft is reorganizing its Xbox and marketing divisions. Chief Marketing Officer Chris Capossela has already announced his departure and will be replaced by Takeshi Numoto.

In a memo shared with Microsoft employees today, Microsoft CEO Satya Nadella also announced that Yusuf Mehdi, Corporate Vice President of Microsoft’s Modern Life and Devices Group was also getting promoted and joining the company’s senior leadership team. Mehdi is now Executive Vice President, Consumer Chief Marketing Officer, and he will report directly to Numuto.

“Yusuf will serve as the champion of our end-user experiences and build on his work launching several of our AI-powered services to lead Microsoft Copilot product marketing. He will also continue to lead our Search, Ad, & News and Devices & Creativity Customer Solution Areas (CSAs),” Nadella said today.

In Microsoft’s Gaming division, Ami Silverman, the leader of Microsoft’s Global Consumer Sales Organization will now report to Phil Spencer, CEO of Microsoft Gaming. In an internal memo from Phil Spencer obtained by The Verge, the gaming exec also announced other important leadership changes.

Matt Booty, head of Xbox Games Studios is becoming President of Game Content and Studios. He will now oversee Zenimax/Bethesda games, even though Spencer said that “ZeniMax will continue to operate as a limited integration entity led by Jamie Leder, President and CEO, reporting to Matt.”

Sarah Bond, Corporate Vice President of Xbox and one of the main public faces of Microsoft’s gaming division alongside Phil Spencer is also being promoted to President of Xbox. Spencer said that she’s now responsible for “bringing together Devices, Player & Creator Experiences, Platform Engineering, Strategy, Business Planning, Data & Analytics and Business Development.”

“Great games are fundamental to everything we do,” Spencer said in his memo. “We believe that an expanded gaming content organization — one that enables Xbox Game Studios and ZeniMax’s development studios to collaborate effectively together — will empower those world-class studios to do their best work in growing our portfolio of games players love.”