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Yes, Microsoft Needs to Sell Its Own Phones (Premium)

Paul Thurrott
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Yes, Microsoft Needs to Sell Its Own Phones


I’ve spent a lot of time recently investing Microsoft’s strategy of integrating Windows 10 with iPhones and Android phones. And while it’s impressive work, even in this early stage, I keep coming back to one obvious thought: For this plan to succeed, Microsoft will need to sell its own phones.

I feel like few people actually understand what Microsoft is doing to integrate Windows 10 on PCs with iPhone and Android smartphones, so let’s start there.

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