Adobe’s Adobe Premiere Rush CC announcement got a bit lost in all the excitement around “full” Photoshop on iPad. But let’s not ignore this: This full-featured video editing solution will work across platforms, too. And this time, that will include Android.
“We’re thrilled to announce that Project Rush, a brand-new video app that we previewed earlier this summer, is available for immediate download with a new yet familiar name,” the Adobe announcement notes. “Welcome Premiere Rush CC to the Creative Cloud family!”
Premiere Rush CC joins big brothers Premiere Pro and Premiere Elements, and I’m curious if this release will impact those other products at all. It’s available today on Windows, Mac, and iOS, and an Android version is coming to the Google Play Store in 2019.
So. Why is this a big deal?
Like the coming release of Photoshop CC for iPad, Premier Rush CC brings full-featured desktop-like tools to mobile platforms. In this case, it’s a new tool, not an existing product that’s been ported to mobile. But that is, in itself, also very interesting, as this app works similarly across even more platforms.
As you might expect of such a tool, Premiere Rush CC is designed largely to export to popular video streaming services like YouTube, Facebook, and Instagram. And your projects sync to the cloud, so you can upload from your phone and then use a larger PC, Mac, or tablet for more sophisticated edits. You can also open Rush projects in Premiere Pro.
Put simply, Premiere Rush CC is, in many ways, as momentous as Photoshop on iPad, as it brings functionality that previous desktop-only to mobile devices.
Premiere Rush CC is included with Premiere Pro, but you can also get it with the Creative Cloud All Apps plan or pay for it as you go at $9.99 per month in a standalone Premiere Rush CC plan. If you just want to check it out, there’s a Premiere Rush Free Starter plan that supports 3 exports and provides 2 GB of cloud storage.
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