Adobe Premiere Rush CC is a Big Deal, Too

Posted on October 16, 2018 by Paul Thurrott in Mobile, iOS, Android with 15 Comments

Adobe’s Adobe Premiere Rush CC announcement got a bit lost in all the excitement around “full” Photoshop on iPad. But let’s not ignore this: This full-featured video editing solution will work across platforms, too. And this time, that will include Android.

“We’re thrilled to announce that Project Rush, a brand-new video app that we previewed earlier this summer, is available for immediate download with a new yet familiar name,” the Adobe announcement notes. “Welcome Premiere Rush CC to the Creative Cloud family!”

Premiere Rush CC joins big brothers Premiere Pro and Premiere Elements, and I’m curious if this release will impact those other products at all. It’s available today on Windows, Mac, and iOS, and an Android version is coming to the Google Play Store in 2019.

So. Why is this a big deal?

Like the coming release of Photoshop CC for iPad, Premier Rush CC brings full-featured desktop-like tools to mobile platforms. In this case, it’s a new tool, not an existing product that’s been ported to mobile. But that is, in itself, also very interesting, as this app works similarly across even more platforms.

As you might expect of such a tool, Premiere Rush CC is designed largely to export to popular video streaming services like YouTube, Facebook, and Instagram. And your projects sync to the cloud, so you can upload from your phone and then use a larger PC, Mac, or tablet for more sophisticated edits. You can also open Rush projects in Premiere Pro.

Put simply, Premiere Rush CC is, in many ways, as momentous as Photoshop on iPad, as it brings functionality that previous desktop-only to mobile devices.

Premiere Rush CC is included with Premiere Pro, but you can also get it with the Creative Cloud All Apps plan or pay for it as you go at $9.99 per month in a standalone Premiere Rush CC plan. If you just want to check it out, there’s a Premiere Rush Free Starter plan that supports 3 exports and provides 2 GB of cloud storage.


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Comments (15)

15 responses to “Adobe Premiere Rush CC is a Big Deal, Too”

  1. Rob_Wade

    This isn't the sort of thing that I'd pay $10 per month for.

  2. wunderbar

    This is going to fill a pretty good niche for people who pay for Premiere and only need/use about 10% of the feature set. A lot of people could step down from Premiere to Premiere Rush CC and save money for basically the same functionality.

  3. MikeGalos

    While its the full Premier Rush that's not just on the desktop, Premier Rush is hardly Premier.

    It's a bit like saying you get full Microsoft Paint, not just on the desktop. This is a beginner tool.

  4. Chris_Kez

    I think this finally creates an almost sensible entry point into Adobe's subscription services for people who can't justify $20/month for Premiere Pro CC. I imagine these people are currently looking at Premiere Elements or competitive offerings like Power Director, or else using iMovie or the old Windows Movie Maker or something on Android that I'm not even familiar with.

  5. wolters

    I downloaded the Windows Version today. It's nice and my daughter will love it. For sure it is more scaled back than Elements. And feels awfully like Premiere Clip. Stinks that Android users have to wait until 2019 for the mobile app.

  6. lvthunder

    It's perfect for those who shoot a lot of video on their phone. They can start editing on their phone and pick up on the desktop when they get home. I have the all apps plan so this is basically free for me.

  7. FalseAgent

    pretty confused as to why they didn't just make Premiere Elements into this product. Now i'm almost 100% certain that Premiere Elements is going to be gutted by Adobe.

    Oh well. This is great for those who truly have the need to edit on the go and have their workflow in sync across devices.

  8. Bibbit

    "Premiere Rush CC joins big brothers Premiere Pro and Premiere Elements"

    I read the above and thought, "Well, little brothers on mobile aren't nearly as exciting as big brothers on mobile would be. So, why the big deal?"