OnePlus Goes Old School to Promote New Phone

OnePlus took out a full-page ad for the OnePlus 7 Pro in today’s New York Times. The phone doesn’t debut until May 14.

“No bells and whistles. No bezel. No notch. Just a better phone,” the ad declares. “Now that’s newsworthy.”

The ad also notes the OnePlus 7 Pro’s launch date, May 14.

OnePlus is an interesting company. Its phones are widely-beloved by enthusiasts and reviewers for their high-end specifications and low pricing. The firm upgrades its flagship handset twice per year, not once. And, until recently, its success has been due largely to word-of-mouth: OnePlus has very few wireless carrier partnerships compared with the industry’s biggest players.

That’s starting to change, of course. And this week’s NYT ad is no doubt part of a broader campaign to put the firm and its well-regarded handsets in front of bigger and more mainstream audiences.

I’m looking forward to the launch event and to reviewing the OnePlus 7 Pro.

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Conversation 3 comments

  • Simard57

    29 April, 2019 - 6:49 pm

    <p><span style="color: rgb(0, 0, 0);">T-Mobile sold the OnePlus 6. I am due for a new phone in the next few months, so looking forward to reviews of the new ones. will you be getting one Paul?</span></p>

  • ben55124

    Premium Member
    30 April, 2019 - 9:10 am

    <p>OnePlus should ask Google how selling devices at iPhone / Samsung prices has gone. OP's success is based on undercutting the competition on price. Now they're dropping that. Good luck. Raising your price will only give you more room for discounting — see Pixel.</p>

  • lightbody

    08 May, 2019 - 7:53 am

    <p>Recently swapped my Oneplus 3 (64/6) for a used Oneplus 5T (128/8) and am very happy with it – seems pretty much perfect to me. The price of a new one, however, is now too high for me – and I want a headphone jack, so not sure where I'm going after this.</p>


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