Uber is working on integrating its food-delivery service Uber Eats into the main ride-hailing app. TechCrunch is reporting that the company is experimenting with a new way of integrating Eats into the main Uber app.
Uber is aiming to lure in customers from its ride-hailing app to its food-delivery service with this new integration. Uber users who don’t have the standalone Eats app will see a new Uber Eats button on the main page of the Uber app, from which they can access the company’s food-delivery service.
Uber presents you with a web view of Uber Eats where you can search for restaurants nearby, choose your order, and get the food delivered as you’d normally do via the standalone Eats app. The company told TechCrunch that the integration is available to iOS users in cities where it doesn’t offer bikes and scooters, and it’s available to 17% of Android users in cities where Eats is available.
Uber integrating Eats into its ride-hailing app is part of a much bigger strategy for the company. Uber could even integrate its ride-hailing app into Eats in the future to promote its ride-hailing service to Eats users who don’t use its ride-hailing service. The company said recently that 50% of Eats users didn’t use Uber for ride-hailing, and it would make a lot of sense to do a similar integration that brings Uber’s ride-hailing service to Eats. It also wants to use Eats as a way to get into countries where the company’s ride-hailing operations face legal struggles.