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Samsung and the Surface Phone – Premium

Brad Sams
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This week, we saw two major forces in the industry publicly acknowledge their alliance and their efforts to work closer together. Samsung and Microsoft took the stage at Samsung’s Unpacked event to talk about their collaboration and how they will be working closer together in the mobile space.

These two mega-corporations have one key thing in common: neither have a mobile operating system. Samsung currently uses Android for its devices and while it does have Tizen, it has not reached wide-scale availability in the premium space on mobile devices and it likely never will. And for Microsoft, we all know the story; they lost billions trying to make Windows Phone a success.

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