Microsoft today announced that it will bring its Surface Duo folding Android device to four additional countries starting in 2021. For some reason.
“Since introducing Surface Duo in August 2020, people have asked when we would make this product available outside of the US,” Microsoft vice president Pete Kyriacou writes. “We’re pleased to share that in early 2021, we’ll be offering Surface Duo in Canada, United Kingdom, France[,] and Germany.”
While Surface Duo inexplicably landed a spot on Time’s list of “Best Inventions of 2020,” an incredible feat given the more sophisticated folding display-based devices in the market, it’s unclear that the product has generated any excitement with customers, let alone sales. Microsoft vaguely cites the product’s “incredible potential” while offering up a vague list of how some customers can enjoy two different kinds of content at one time.
More tangible, of course, is a list of applications that takes advantage of the Duo’s two displays. Here, Microsoft cites just two specific examples, one available at launch—Kindle—and one new entry, TikTok.
“TikTok has released an enhanced app that brings entirely new experiences that light up on Surface Duo,” Kyriacou says. “Optimized for two screens, you can discover videos customized for you while, at the same time, exploring relevant hashtags, the latest trends[,] and more.”
Most incredibly, Microsoft claims that it is somehow “the third-largest Android ISV in the world,” citing data from App Annie. I’m not sure what that means: Microsoft has never made the list of top 10 handset makers in the world or in any market, at least that I’m aware of.
Tagged with Surface Duo