OnePlus is Exiting the US and the EU

Chinese smartphone maker OnePlus announced today that it’s pulling out of the US and the EU as its parent company Oppo is restructuring its different smartphone brands. The company will no longer launch new products in these markets, though existing customers won’t be completely abandoned.

Speaking with The Verge, James Paterson, Oppo’s senior PR manager in Europe, said that “Software updates and after-sale support will be guaranteed” in both the US and Europe. In the coming months, owners of OnePlus phones will be invited to transition from OnePlus’ Android-based OxygenOS to Oppo’s ColorOS so that they can continue to receive software updates. While going back to OxygenOS will be possible, doing so will put users in an unsupported state.

OnePlus used to be known for offering “flagship” specs at a lower price than mainstream smartphone manufacturers like Samsung. However, the Chinese smartphone brand gradually went out of the spotlight in recent years as its competitors improved their midrange offerings. Today, a phone like the Google Pixel 10a offers solid performance with a $499 starting price, undercutting the OnePlus 15R by $200. Even Apple is competitive with its $599 iPhone 17E.

Going forward, OnePlus will continue to release new phones in China. However, Bloomberg previously reported that the company will shut down its operations in other markets, including India, in 2027.

As for OnePlus parent company Oppo, it will continue to sell its phones and other products in Europe. Realme, another smartphone brand owned by Oppo, will also continue to operate in Europe, with an increased focus on the Nordic region where its devices are popular with consumers. However, as part of Oppo’s restructuring of its various smartphone brands, Realme will no longer launch new products in China.