What we are worth to Google

Proton put out this post (https://proton.me/blog/what-is-your-data-worth-to-google) regarding what our data is worth to Google. Their method of calculating this seems reasonably sound. My guess is that metrics for Meta will be similar. Other tech companies, like Microsoft, likely generate orders less. No idea where Apple would fit in.

Personally, I have no problem with ad-generated revenue; but I am very troubled by the amount of information collected, what can be inferred from it, how easily it can be bought and sold, and how easily it can be de-anonymized.