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Essential Needs a Do-Over, Not a New Color (Premium)

Paul Thurrott
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Essential Needs a Do-Over, Not a New Color


Essential certainly doesn’t need any more bad press. But it brought this one on itself.

In the wake of one of the worst product launch years imaginable, erstwhile smartphone maker Essential tweeted yesterday that “a new wave is coming.” Hearing that, many would logically assume that the firm is set to release a second generation Essential Phone in a bid to fix the first phone’s many issues, most particularly its lackluster camera.

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