Android: Going, Going, Gone (Premium)


Just as Microsoft did with Windows, Surface, and other brands, Google is now quietly deemphasizing the term "Android" in favor of its corporate brand.

This shift is the branding equivalent of sweeping some dust under a rug before the guests arrive. And as was the case with Microsoft's shift, this is all about consolidating under a single, cohesive, and well-respected brand that has fewer ties to a questionable and sometimes embarrassing past.

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