Google Rebrands Files Go as Files by Google

Posted on November 8, 2018 by Paul Thurrott in Android with 6 Comments

Google today relaunched its Files Go file management app for Android as Files by Google. It has also redesigned the UI and added a bit of new functionality.

“Files Go was built to solve file and storage management problems for the next generation of smartphone users in countries such as India, Brazil, and Nigeria,” Google’s Koji Pereira explains. “[But] we’ve noticed that people across the globe are using it, no matter what type of mobile phone they have or how fast their internet connection is.”

Indeed. When I first saw Files Go, I noted that Google should simply include this app in the stock Android software image. And I assume that this week’s change will lead to that happening as well.

Anyway, given its success—the app is used by over 30 million users each month—Google is rebranding Files Go to Files by Google. By removing the “Go” part of the name, it is indicating to users that the app is of general usefulness for any users, and not just those with super low-end devices running on spotty networks.

It’s also adding some new features, including a redesigned user interface and celebratory notifications for those times when you save storage space.

You can download Files by Google from the Google Play Store.


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Comments (6)

6 responses to “Google Rebrands Files Go as Files by Google”

  1. jprestig

    Now if they can just update the Gmail app on both Android and iOS to match the latest Material Design.

  2. Bats

    Files Go: going, going, gone. Does this mean that name FIles Go, had a dubious reputation and had to be rebranded with the Google brand?

  3. MikeGalos

    That's two full articles on branding names of Google products in, what, a week?

    This is newsworthy?

  4. igor engelen

    I only discovered this app like a week ago but was immediately impressed with it. Good functionality and simple and good design.