Essential has started teasing its upcoming product, and it’s pretty wild. The company was previously rumored to be working on a new kind of phone that features a small screen and relies mainly on voice interactions, and this might be it.
The company teased a new product, called Project GEM, on Twitter last night. The company didn’t share many details about the phone itself, but what you see above is the new phone.
Essential says the company has been working on this device to “reframe your perspective” on mobile, and the device is in “early testing” outside its labs. Essential founder and Android creator Andy Rubin, who previously took a break from the company after allegations of sexual misconduct, took to Twitter to share more about the device.
New UI for radically different formfactor pic.twitter.com/Es8hFrTuxx
— Andy Rubin (@Arubin) October 8, 2019
The idea here is pretty wild, though if it will have any mainstream interest is unlikely. The device’s incredibly small screen will need not only apps but probably even websites to work well in such a small viewing space. And you practically won’t enjoy watching content on this thing at all either. But we will leave the criticism for when the phone is actually launched.