Microsoft announced today that 20 new hardware partners—including heavyweights like LG and Sony—will pre-install Microsoft apps and services on their Android tablets. The announcement follows a similar announcement from March, when Samsung, Dell, and others signed on with Microsoft.
“Microsoft is continuing to support customers and enabling experiences across devices,” a Microsoft representative told me. “These new partnerships demonstrate how Microsoft is leveraging the scale of the hardware ecosystem to deliver high-value Microsoft services, and working with partners across the globe in new ways.”
You can read about the original agreement in Microsoft Apps Will Be Preinstalled on Many New Android Devices, which dates back to March. At that time, Microsoft said that Samsung, Dell and others would preinstall a wide range of its apps—including Word, Excel, PowerPoint, Outlook, OneNote, OneDrive and Skype—on new devices coming to market in the near future.
Today’s announcement isn’t so specific—Microsoft doesn’t say which apps are going where, though I think it’s safe to assume that it’s the same set of apps—but it does involve a lot more companies. 20, in fact.
They are Axdia International GMBH (Germany), Cube (China), DL (Brazil), General Procurement (United States), Grupo Nucleo (Argentina), Haier (China), Inco (Mexico), Ionik GBMH (Germany), Iview (United States and Latam), LG (global), Multilaser (Brazil), Noblex (Argentina), Pacific (Vulcan) (Mexico), Philco (Argentina), Positivo (Brazil), Prestigio (EMEA), Sony (global), Teclast (China), TMAX Digital (North America), and Wortmannn (Germany).
“By pre-installing Microsoft software and services solutions on Android tablets, our partners are able to increase the value of those devices by delivering the rich productivity experiences customers want,” Microsoft corporate vice president Nick Parker explains. “In addition, partners will be able to take advantage of opportunities to realize new revenue streams. We are excited that each of these partners will make our services available on their Android tablets, and we look forward to extending agreements to even more partners in the future.”