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Analysis: Apple’s September 2017 Announcements (Premium)

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Analysis: Apple's September 2017 Announcements

The best and worst of Apple was on display at yesterday's press event, a two-hour commercial for the company's products and, in theory, its values.

These events are tough for non-sycophants such as myself. I don't take everything Apple says at face value, as they would prefer. And I certainly don't buy into the theory that the world's most profitable company is in any way out to help humanity or make the world a better place. Apple makes great products, and it makes great amounts of money doing so. There's no need to further glamorize a corporate conglomerate that, quite frankly, cares a lot less about you than you do about it.

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