In a blatant PR stunt that should please no one, Apple this week invited only the friendliest of bloggers to its Campus this week to assure them that they remain committed to the Mac.
Recent Apple Stories
Apple has found itself in a precarious position, the company is on its heels doing damage control over slow Mac updates.
It's time for new leadership at Apple, a rudderless company that is now drunkenly bouncing from project to project, looking for its next big hit.
During the past 24 hours, Apple has had a curious release of positive and negative information; if you look closely, you can see the company trying to control the narrative.
Apple's 2FA experience is far from perfect, they have a lot to learn from Microsoft who has managed to make using additional layers of security fast and fluid.
A new report says that Apple's vaunted App Store approval process is a sham, with hundreds of dangerous apps making their way into the store each day.
The iPhone 7 Plus delivers an improved camera system and some new features that debuted first on various Android handsets. But where the iPhone 7 Plus really shines is in the details: Its pleasant if too-familiar industrial design, improved battery life and performance, and the consistency of the overall experience.
Thanks to the release this week of iOS 10.1 Beta 1, I was able to test an early version of Portrait mode, a coming feature of the iOS Camera app that will only work with the iPhone 7 Plus. And so far, it's not all that impressive.
Somewhat lost in all the excitement around Apple's other hardware and software updates this month is macOS Sierra, which begins shipping today as a free upgrade for all Macs introduced since late 2009.
While my time with the iPhone 7 Plus has still been brief, I was able to use it out in the world over the past day and have some further impressions about Apple's new flagship handset. This is a device worthy of discussion and debate.
It pains me to admit this, but I've come to the conclusion that Apple was right to drop the headphone jack from the iPhone 7. And while there may be some short-term pain from this change, the firm's ability to push forward is both notable and---God help me---even admirable.
Today, Apple announced its second-generation smart watch, called Apple Watch Series 2. The new wearables will feature new fitness capabilities, including GPS and water resistance, improved performance, and a dramatically brighter display.
Today, Apple announced the iPhone 7 and iPhone 7 Plus in what can only be described as the most-telegraphed Apple event of all time. And that's too bad, really: Apple rumors are a big deal for some reason, but it's astonishing that every single iPhone 7 feature was leaked previous to this event.
On Wednesday, Apple is going to announce the iPhone 7, and I'm going to spend the day on Twitter skewering them and their terrible marketing as they so richly deserve. But before this time of great frivolity, it is perhaps worth remembering and examining why the iPhone matters quite a bit.
Apple's iPhone kicked off the modern smartphone era, and it's arguably the most important personal technology product of all time. But the iPhone is suddenly not so cool anymore, with consumers, with tech enthusiasts, or with Wall Street. What went wrong?