Apple Drops Bing Web Search for Google in iOS and Mac

Posted on September 25, 2017 by Paul Thurrott in Bing + MSN, iOS with 23 Comments

Apple confirmed that it has dropped Microsoft’s Bing search service for Google in iOS and Mac. The change impacts Siri and Search (formerly Spotlight) search queries on iOS and Spotlight on Mac, the firm says. Apple already used Google as the default search provider in Safari on both platforms.

Techcrunch was the first to report the news.

“Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari,” an Apple statement reads. “We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.”

Microsoft, for its part, is pointing to the future.

“We value our relationship with Apple and look forward to continuing to partner with them in many ways to provide the best experience possible for our customers,” a Microsoft statement explains. “As we move forward, given our work to advance the field of AI, we’re confident that Bing will be at the forefront of providing a more intelligent search experience for our customers and partners.”

Microsoft can point to Amazon, AOL, and Yahoo/Verizon as those partners, but with this change, it provides only a single search service to Apple, Bing Image Search in Siri. I would imagine that Apple would like to keep some search results with a Google competitor, if only to have a fallback plan if the relationship sours again.

One wonders, however, how this will impact Bing’s search usage share. I suspect it will have a dramatic and negative impact.

As for Apple, the search results that now come from Google occur only when the device’s built-in search feature—Siri, Search, or Spotlight—can’t answer a question or query and must provide web results (which can include videos).


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