The notch at the top of the iPhone X has been universally rejected by nearly everyone. A company with Apple's design prowess should have---and could have---done better.
What's interesting about this is that almost anyone could have come up with a better design, given Apple's desires for this device and the sizing and placement requirements of the components it contains. I'm reminded, in a weird way of "The Lost World," author Michael Crichton's sequel to the blockbuster "Jurassic Park." It's a terrible book, which hurts because I'm a huge fan of Crichton. But my commentary at the time was that anyone, given the source material, could have come up with a better story. That the originator of that source material created such a stink bomb was disappointing.