There’s No “i” in Books (Premium)

There's No "i" in Books

Like Microsoft, Apple is discovering that its core brand is stronger than any of its product brands. Is this the end of "i" branding at the consumer electronics giant?

A Bloomberg news piece suggests that Apple may finally be moving in this direction: The firm is allegedly testing a new version of its iBooks e-book software for iOS and macOS that will include a simpler user interface, a redesigned bookstore, and better support for audiobooks.

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