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There’s No “i” in Books (Premium)

Paul Thurrott
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There's No "i" in Books

Like Microsoft, Apple is discovering that its core brand is stronger than any of its product brands. Is this the end of "i" branding at the consumer electronics giant?

A Bloomberg news piece suggests that Apple may finally be moving in this direction: The firm is allegedly testing a new version of its iBooks e-book software for iOS and macOS that will include a simpler user interface, a redesigned bookstore, and better support for audiobooks.

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