In a post aimed at its advertising customers, Google explains how Appleās new app store privacy requirements will impact their businesses. And the firm finally addresses how it plans to handle the changes in its own apps.
āAppleās upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companiesā apps and websites for advertising purposes, even if they already have user consent,ā Googleās Christophe Combette explains. āGoogle is helping our community prepare, as we know that developers and advertisers in the iOS ecosystem are still figuring out how to adapt.ā
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Google is apparently among those companies still figuring out how to adapt. A report emerged in early January that the firm hadnāt updated any of its apps on iOS in over a month because of this change. Since then, Google has updated some key apps on iOS—including Chrome, Maps, News, Photos, YouTube Music, and others—it still isnāt providing any privacy details in its app listings as required by Apple. Those details now have to be provided before the apps can be updated again.
āWhen Appleās policy goes into effect, we will no longer use information (such as IDFA [Identifier for Advertisers]) that falls under ATT for the handful of our iOS apps that currently use it for advertising purposes,ā Combette says. āAs such, we will not show the ATT prompt on those apps, in line with Appleās guidance. We are working hard to understand and comply with Appleās guidelines for all of our apps in the App Store. As our iOS apps are updated with new features or bug fixes, youāll see updates to our app page listings that include the new App Privacy Details.ā
As for Googleās customers, Google cautions that they may see āa significant impact to their Google ad revenue on iOS after Appleās ATT policies take effect.ā But it has little in the way of real-world advice about overcoming that issue. You know, beyond maybe just being a better corporate citizen, I guess.
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<p>If just telling your own users, how you make money, is an open assault on your entire business model, you don't have a business model, you have a criminal enterprise.</p><p><br></p><p>Google, Facebook and twitter fall into that bucket.</p>