Adobe today announced its Design Mobile Bundle, a collection of its best iPad apps for photo editing, graphic design, art, and social media.
“The Design Mobile Bundle includes Photoshop on the iPad, Illustrator on the iPad, and Fresco on the iPad and the iPhone, as well as Adobe Spark, the Creative Cloud Mobile app, and the benefits of Creative Cloud services, including 100GB of cloud storage, Adobe Fonts, Adobe Portfolio, and Behance,” an Adobe representative told me. “At $14.99 per month or $149.99 per year, the bundle offers amazing value—50 percent off compared to existing plans—to creatives seeking a collection of highly-rated, professional mobile tools that work together seamlessly and feature familiar workflows and UIs.”
To me, the most interesting aspect of this announcement is that Adobe’s apps for iPad have evolved to the point where the firm can make them available to customers in a standalone bundle. That is, there must be enough people just using iPad with Adobe’s tools to justify the bundle.
Adobe’s Scott Belsky agrees.
“Today’s mobile chips are exceptionally powerful and capable of handling most creative tasks,” he writes. “The combination of an iPad and the remarkably precise Apple Pencil makes for a natural, intuitive, and familiar interface, basically mirroring the way most of us began creating, with a pencil or crayon on paper … [And] most mobile devices are always connected, making it easy to find the creative ingredients you need or share your idea with people who can help make it better.”