Microsoft Now Has a Surface Store in Taiwan

Microsoft recently opened a new store in Taiwan. The company opened a flagship Surface store last week, where it will be selling all the latest Surface devices, including the Surface Book 2, Surface Laptop, and Surface Studio.

The company’s new store in Taiwan at the Xinyi business district joins its other 9 international stores, with 5 in Japan, one in Australia, China, and Singapore. Redmond is also building a flagship Microsoft Store in London’s Regent Street. Along with the Surface devices, Microsoft is also showcasing its Xbox consoles, as well as accessories like the Microsoft Arc. Touch Mouse, Surface Type Covers, and more.

Microsoft doesn’t have a good retail presence outside of the United States, unlike Apple. The company has a bunch of stores throughout the United States, but it is yet to open any stores in other countries like the United Kingdom, and countries in Europe. It’s interesting to see Microsoft opening a store in Taiwan out of all the countries, but the firm has been selling its Surface devices in the country for years and says sales of its device grew by 10-20%.

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Conversation 19 comments

  • Tom Webb

    08 July, 2018 - 1:32 pm

    <p>Your count of international stores is wrong. Here in Canada there are 7 Microsoft stores.</p>

    • Daniel D

      08 July, 2018 - 6:14 pm

      <blockquote><a href="#289476"><em>In reply to Harpocrates:</em></a><em> Even more reasons to build a wall! </em></blockquote><p><br></p>

    • RonH

      Premium Member
      08 July, 2018 - 11:15 pm

      <blockquote><a href="#289476"><em>In reply to Harpocrates:</em></a></blockquote><p>Yes, 3 stores in the Toronto's area. </p>

  • billbartholomew

    08 July, 2018 - 3:16 pm

    <p>Microsoft doesn’t have a good retail presence outside of the United States ? They do not have one in the U.S. either. I would think here in San Francisco, they would have a flagship store like Apple has across the street from Union Square. Microsoft had a large store in the Metreon Center at the Moscone Center in SF back in 2001, but closed it. Why does Microsoft open large stores in other countries but has few in the U.S. </p>

    • PeteB

      08 July, 2018 - 10:11 pm

      <blockquote><a href="#289484"><em>In reply to billbartholomew:</em></a></blockquote><p>Uh because consumers don't care about Microsoft as a brand.</p>

  • train_wreck

    08 July, 2018 - 5:23 pm

    <p>So is this “Surface” store any different inside than their other Microsoft stores? It isn’t just Surface they’re selling, so the article says….</p>

  • jchampeau

    Premium Member
    08 July, 2018 - 5:52 pm

    <p>Is it a Surface Store or a Microsoft Store?</p>

  • zorb56

    Premium Member
    08 July, 2018 - 6:02 pm

    <p>Microsoft just can't help but fragment its marketing… "Surface" store, what?</p>

  • jimchamplin

    Premium Member
    08 July, 2018 - 6:51 pm


  • jwpear

    Premium Member
    08 July, 2018 - 7:07 pm

    <p>Does the lady in the white dress have a Microsoft temp tattoo on her shoulder/chest and arm? </p>

    • Palechico

      Premium Member
      08 July, 2018 - 10:31 pm

      <blockquote><a href="#289528"><em>In reply to jwpear:</em></a></blockquote><p>I do believe so. That's a first.</p>

      • CRoebuck

        Premium Member
        09 July, 2018 - 2:50 pm

        <blockquote><a href="#289540"><em>In reply to Palechico:</em></a></blockquote><p>It would have to be temporary at the rate at which MS change product names , change logo's etc !! </p>

        • SvenJ

          Premium Member
          09 July, 2018 - 8:57 pm

          <blockquote><a href="#289809"><em>In reply to CRoebuck:</em></a> Remember the Zune guy ;)</blockquote><p><br></p>

  • davidamodt

    09 July, 2018 - 2:03 am

    <p>But I'm sure the model third from the right loves the Surface and Microsoft. Lol</p>

  • Tony Barrett

    09 July, 2018 - 5:35 am

    <p>Microsoft's consumer presence on the high street is still appalling, but for a very good reason. The attempts they've made so far have been terrible, and because the average consumer doesn't really care about Microsoft any more, barely anyone had any interest in these stores. Store's MS had opened were closed, or spent most of there time empty.</p><p><br></p><p>MS can't afford to ignore the consumer, but consumers are ignoring Microsoft!</p>

  • plettza

    09 July, 2018 - 5:58 am

    <p>When will Paul, MJF and Leo host a Windows Weekly at the Sydney Microsoft Store? It'd be the busiest the store's ever been.</p>

  • JustMe

    Premium Member
    09 July, 2018 - 8:21 am

    <p>I find it interesting that this is branded as a Surface Store. What are the differences (apart from focusing on Surface devices) between this and a 'regular' Microsoft Store?</p>

  • AW

    09 July, 2018 - 5:02 pm

    <p>Is that an Apple Watch on the left?</p>

    • SvenJ

      Premium Member
      09 July, 2018 - 8:58 pm

      <blockquote><a href="#289888"><em>In reply to AW:</em></a> Why not, MS doesn't make watches, or phones, just services for them.</blockquote><p><br></p>


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