Baby Steps Don’t Win the Race (Premium)


Watching Microsoft slowly evolve its Surface lineup is like watching paint dry. And after all these years, I gotta be honest. I’m ready to give up on a product line that is always one or more steps behind the rest of the industry.

That Surface has generated equal parts love and hate over the years isn’t just obvious, it’s the literal embodiment of the brand, which exists solely to compete with what was once Microsoft’s most important partners. It was a weird decision to make back in the 2010s, but the only thing that makes its existence palatable over a decade later is that the brand has utterly failed to make any inroads whatsoever in the PC market.

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