The Real Story Behind Microsoft’s Surface Success

The Real Story Behind Microsoft's Surface Success (Premium Only)

Business Insider this week is providing an uplifting story about the success of Microsoft's Surface business. But I have a number of issues with this narrative. Here's what they left out.

First, if you're a Microsoft fan, it's worth reading How Microsoft built a computer so good, even Apple wanted to copy it. Like many attempts at humanizing tech product development, it's told a bit breathlessly. But it leaves out crucial details, no doubt because it was written with the cooperation of its subject, which is more interested in narrative than truth.

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