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The Real Story Behind Microsoft’s Surface Success

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The Real Story Behind Microsoft's Surface Success (Premium Only)

Business Insider this week is providing an uplifting story about the success of Microsoft's Surface business. But I have a number of issues with this narrative. Here's what they left out.

First, if you're a Microsoft fan, it's worth reading How Microsoft built a computer so good, even Apple wanted to copy it. Like many attempts at humanizing tech product development, it's told a bit breathlessly. But it leaves out crucial details, no doubt because it was written with the cooperation of its subject, which is more interested in narrative than truth.

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