Microsoft Launches Surface Trade-Up Offer for MacBook Users

Posted on October 28, 2016 by Paul Thurrott in Microsoft Surface with 15 Comments

Microsoft Launches Surface Trade-Up Offer for MacBook Users

Microsoft has announced a limited-time trade-up offer for MacBook users, who can receive up to $650 for their touch-less wonders when they upgrade to a more capable Surface device.

Love it.

“Surfaces are designed to dissolve the barriers between device and human interaction, ultimately helping people achieve more,” Microsoft’s Brian Hall writes. “No device line up can match the performance, portability and versatility of the Surface family.”

So, for a limited time, and only in the United States—sorry, world—Microsoft is inviting MacBook owners to upgrade. Bring your MacBook Air or MacBook Pro into a Microsoft retail store and receive up to $650 in credit when you purchase a Surface Pro 4 or Surface Book. Or, you can do so online.

Granted, you will almost certainly receive a better deal if you trade-in your MacBook online at places like Amazon Trade-in or Gazelle, or just sell it outright on eBay or Craig’s List. But this Microsoft offer is more about the impression it gives, that Microsoft has Apple on the ropes when it comes to impressive, high-end laptop hardware that is truly innovative. And this is the right time to strike.

The trade-in offer is valid through November 10, 2016.

 

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7 Comments
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  1. 4 | Reply
    jr.flynn Alpha Member #424 - 1 month ago

    Can I get a trade up offer for my Surface Book? I'd like that performance base but since they have elected to not sell it separately I guess I'll be missing out.

    1. 0 | Reply
      ChristopherCollins Alpha Member #2122 - 1 month ago
      In reply to jr.flynn:

      I am also confused why they won't sell that base as a separate device.  Seems they could make some decent money doing that.  I'd buy it.

  2. 3 | Reply
    innitrichie Alpha Member #1889 - 1 month ago

    This is actually a great deal. Surface Book is a vastly superior device to the tired MacBook Pro that Apple really doesn't care about anymore. Yesterday's update was just a trivial spec bump with a gimmicky Touch Bar that people will use about as frequently as 3D Touch. All the innovation is coming from Microsoft now, and the stuff they are bringing to the table is genuinely the kind of incredible advancements that will boost producitivity and creativity like never before.

    If I had a MacBook Pro, I'd jump all over this offer to get myself a supremely better Surface Book with all the power of Windows 10 at a very affordable price.

  3. 0 | Reply
    gsmith-plm Alpha Member #1599 - 1 month ago

    I bought a Surface Pro 3 with cover, pen, and dock in July 2015 - call it 16 months.  Since that time, the new and improved P4 came out and there is a new and improved type cover, pen, and dock and there is a whole new category with the Surface Books.

    After looking at everything that has come out, I can see that the new type cover, pen, and dock have some needed improvements but cannot see that the SP4 brings enough to the table to convince me to upgrade.  And the pricing on the Book is prohibitive.  None-the-less, it would be nice if Microsoft would at least offer those of us who bought the SP3 a chance to trade up to some of the newer gear - particularly seeing how fast they rolled out updated hardware over the past 24 months.  Remember, in July 2015 the SP3 was the cutting edge.

    Seems they are more interested in grabbing customers from Apple than giving a hand to their own customers.

  4. 0 | Reply
    glenn8878 Alpha Member #2387 - 1 month ago

    Maybe a good deal if they double the warranty for the battery. 

  5. -1 | Reply
    Waethorn Alpha Member #2235 - 1 month ago

    "No device line up can match the performance, portability and versatility of the Surface family"

    What about reliability?

    1. 0 | Reply
      Cain69 Alpha Member #1034 - 1 month ago
      In reply to Waethorn:

      Ok, fine - there are issues - don't buy a Surface.  There are plenty of other devices that kick these POS out of the park!  Only a tool would buy these MacBook “Pro”.