Microsoft Launches Surface Trade-Up Offer for MacBook Users

Posted on October 28, 2016 by Paul Thurrott in Microsoft Surface with 13 Comments

Microsoft Launches Surface Trade-Up Offer for MacBook Users

Microsoft has announced a limited-time trade-up offer for MacBook users, who can receive up to $650 for their touch-less wonders when they upgrade to a more capable Surface device.

Love it.

“Surfaces are designed to dissolve the barriers between device and human interaction, ultimately helping people achieve more,” Microsoft’s Brian Hall writes. “No device line up can match the performance, portability and versatility of the Surface family.”

So, for a limited time, and only in the United States—sorry, world—Microsoft is inviting MacBook owners to upgrade. Bring your MacBook Air or MacBook Pro into a Microsoft retail store and receive up to $650 in credit when you purchase a Surface Pro 4 or Surface Book. Or, you can do so online.

Granted, you will almost certainly receive a better deal if you trade-in your MacBook online at places like Amazon Trade-in or Gazelle, or just sell it outright on eBay or Craig’s List. But this Microsoft offer is more about the impression it gives, that Microsoft has Apple on the ropes when it comes to impressive, high-end laptop hardware that is truly innovative. And this is the right time to strike.

The trade-in offer is valid through November 10, 2016.


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Comments (15)

15 responses to “Microsoft Launches Surface Trade-Up Offer for MacBook Users”

  1. 4010

    This is actually a great deal. Surface Book is a vastly superior device to the tired MacBook Pro that Apple really doesn't care about anymore. Yesterday's update was just a trivial spec bump with a gimmicky Touch Bar that people will use about as frequently as 3D Touch. All the innovation is coming from Microsoft now, and the stuff they are bringing to the table is genuinely the kind of incredible advancements that will boost producitivity and creativity like never before.

    If I had a MacBook Pro, I'd jump all over this offer to get myself a supremely better Surface Book with all the power of Windows 10 at a very affordable price.

  2. 5394

    Maybe a good deal if they double the warranty for the battery. 

  3. 5538

    Too bad loyal Surface users don't get any real value. Your value to Microsoft is much more less than what you get for a 4 year old Macbook. Obvious it's just business, but this really, to me, just is a slap in the face.

  4. 5554

    Ehhh I think they mean trade DOWN.  Who takes a perfectly good Macbook and switches it for a glorified ultrabook that needs firmware fixes every week?

  5. 5714

    "...Microsoft has Apple on the ropes"  Comments like this make me want to vomit.  As soon as you dig into the specs for these Surface Products, you realize they are selling pink-slime at steak prices.

  6. 5485

    I am interested in knowing how many trade ins they achieved with the previous program. And with this one.

    I think to gather these results is the objective of these programs, rather than have Apple on the ropes.

    IMHO being innovative is easy, but making innovation acctully work its an entirely different ball game. Realising the potential is key.

    IMHO, having SP2 and an SP3 i feel that albeit innovative it does not work effectively. Actually works worst across the board than the alternatives. 

    Case in in case ... ask Paul :)

    But yeah, Apple is loosing it in terms of image IMHO. Apple just got its own SB.

     Still I think the touch bar effectiveness is yet to be evaluated. i find it funny people dismiss it without actualy using it. Because the second is where Apple has been historically superior. 


  7. 3216

    I bought a Surface Pro 3 with cover, pen, and dock in July 2015 - call it 16 months.  Since that time, the new and improved P4 came out and there is a new and improved type cover, pen, and dock and there is a whole new category with the Surface Books.

    After looking at everything that has come out, I can see that the new type cover, pen, and dock have some needed improvements but cannot see that the SP4 brings enough to the table to convince me to upgrade.  And the pricing on the Book is prohibitive.  None-the-less, it would be nice if Microsoft would at least offer those of us who bought the SP3 a chance to trade up to some of the newer gear - particularly seeing how fast they rolled out updated hardware over the past 24 months.  Remember, in July 2015 the SP3 was the cutting edge.

    Seems they are more interested in grabbing customers from Apple than giving a hand to their own customers.

  8. 5234

    "No device line up can match the performance, portability and versatility of the Surface family"

    What about reliability?

  9. 7355

    I think it might be a more appealing trade in if they offered to take my families now worthless Windows Phones and gave us a Surface as an apology.


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