Not too many changes in Windows phone usage for the month: according to AdDuplex, the Lumia 520 is holding on to its worldwide usage lead, while the Lumia 630/635 continues its rise. But some newer devices like the Lumia 435, 640 and 640 XL are starting to make waves in some markets too.
As you may remember, AdDuplex bills itself as the largest cross-promotion network for Windows phone and Windows 8 apps, empowering developers and publishers to promote their apps for free by helping each other. And each month it provides a tantalizing glimpse at which Windows phone (and Windows) devices people are actually using.
Here’s what’s happening this month.
No changes to the top ten. The top ten most-often-used Windows phones in July are unchanged from June, with the Lumia 520 retaining its top spot, with 18.1 percent usage. The rest of the top five include the Lumia 630/635 (17 percent), the Lumia 535 (8.3 percent), Lumia 530 (5.9 percent) and Lumia 625 (5.5 percent).
Microsoft/Nokia still at about 97 percent of all usage. The Lumia lineup represents fully 96.75 percent of all Windows phones in use. HTC (1.5 percent), Samsung (0.67 percent), and Huawei (0.35 percent) bring up the rear, with “other” encompassing only 0.71 percent.
No major changes in OS versions either. Windows Phone 8.1 is the overwhelming leader with 78.1 percent of all usage, with Windows Phone 8.0 (12.4 percent), Windows Phone 7.x (7 percent) and Windows 10 Mobile (2.6 percent) accounting for the rest. Windows 10 Mobile usage did not move the needle much in July: usage is up just 0.1 percent.
Lumia 640 makes a showing in the US. In the US market, the Lumia 640 has made its first appearance in the top ten, at position four. But there was little other change: the top five include the Lumia 630/635 (38.4 percent), the Lumia 520/521 (10.5 percent), Lumia 630 (5.9 percent), Lumia 640 (5.6 percent) and Lumia 530 (5.3 percent).
No major changes in US wireless carriers. There were no changes in the positions of the top five US carriers, only minor usage changes: AT&T Wireless is number one with 32.8 percent of usage, followed by Cricket (19.9 percent), T-Mobile (15.9 percent), Verizon (11.5 percent) and Metro PCS (7.2 percent).
Sadly there were no new flagship sightings this month.