Windows Phone Usage Stats for February 2016

In this month’s peek at Windows phone usage, AdDuplex adjusts their figures for Windows 10 Mobile and provides a very long list of new Windows 10 Mobile devices.

As you may know, AdDuplex bills itself as the largest cross-promotion network for Windows phone and Windows 8 apps. AdDuplex empowers developers and publishers to promote their apps for free by helping each other. And each month it provides a glimpse at which Windows phone (and Windows) devices people are actually using.

Here are the highlights from this month’s report.

No major changes at the top. The Lumia 630/635 is still number one, with 15.3 percent usage, followed by the Lumia 520 (12.6 percent), 535 (11.9 percent) and 640 (6.4 percent). The new Lumia 950, 950 XL, and 550 haven’t cracked the top of the charts yet, but the years-old Lumia 920 (the last truly successful Lumia flagship) is still hanging on in 10th place. Amazing.

Microsoft/Lumia is still 97 percent of the market. But the “other” group is finally seeing some movement, and I bet that continues. BLU overtook Huawei as the number four maker of Windows phones, but has just 0.23 percent of usage.

Windows 10 Mobile usage has been adjusted. AdDuplex reports that it has been misreporting Windows 10 Mobile usage, so this new OS version is now at just 5.3 percent. We had expected it to cross the 10 percent mark, but I guess that was bad math.

Windows Phone OS 8.1 still dominates, with 82 percent usage, followed by 8.0 with 8.5 percent. Windows 10 Mobile is still ahead of Windows Phone OS 7.5 (4.5 percent) though.

“Other” Windows 10 Mobile handsets. This might be the only truly interesting thing in this month’s report: AdDuplex reports a surge of “other” devices running Windows 10 Mobile this month. That list includes:

Most interesting.