Windows Phone Usage Stats for March

Posted on April 29, 2016 by Paul Thurrott in Windows Phones with 0 Comments

Windows Phone Usage Stats for March

In this month’s peek at Windows phone usage, we see that the Lumia 520 has finally fallen from its perch after an almost three-year run. But the big news is that new Windows 10 Mobile handsets are virtually nowhere to be seen.

As you may know, AdDuplex bills itself as the largest cross-promotion network for Windows phone and Windows apps. AdDuplex empowers developers and publishers to promote their apps for free by helping each other. And each month it provides a glimpse at which Windows phone (and Windows) devices people are actually using.

Here are the highlights from this month’s report.

New Windows 10 Mobile phones are … nowhere. Microsoft launched the Lumia 950, 950 XL and 550 in late 2015, and then launched the 650 about a month back. But none of these phones have cracked the usage charts, not even in Windows phone-friendly locales like Italy, Russia or India. The one exception: The Lumia 550 pops up in the top 10 in the UK only. That sucks.

Lumia 520 is no longer number one. The Lumia 535 this month become the most-often-used Windows phone handset, finally ending the Lumia 520’s nearly three year run. But it’s a close race, and if you combine the Lumia 521 and other 520 derivatives with the 520, as you should, I suspect the might mite is in fact still in first place. Not that it matters.

Microsoft/Nokia still at 97 percent of the market. And the rest—HTC with 1.01 percent is the only one over 1 percent—just don’t matter a bit.

Windows 10 Mobile creeps up towards 10 percent of usage.New Windows 10 Mobile handsets may not be selling, but users are at least upgrading, with 9.2 percent of all Windows phones now on the latest OS. Windows Phone OS dipped below 80 percent.