Latest Stats Show Double Digit Usage for Windows 10 Mobile on Windows Phones

In this month’s peek at Windows phone usage, AdDuplex takes a deeper look at Windows 10 Mobile, which has just crossed the 10 percent usage milestone.

As you may know, AdDuplex bills itself as the largest cross-promotion network for Windows phone and Windows apps. AdDuplex empowers developers and publishers to promote their apps for free by helping each other. And each month it provides a glimpse at which Windows phone devices people are actually using.

Here are the highlights from this month’s report.

Windows 10 Mobile is now used on over 10 percent of all Windows phones. It’s official: 10.4 percent.

Windows 10 Mobile on new hardware vs. upgrades. Almost 23 percent of Windows 10 Mobile handsets in use came with that version of the OS, so 77 percent of Windows Mobile 10 users are on upgraded handsets (which originally ran Windows Phone 8.1). The most popular of the new Lumias is, for some reason, the Lumia 550.

Windows 10 Mobile: Insider vs. public builds. 86 percent of Windows 10 Mobile-based handsets out there are on publicly-released builds, compared to 14 percent on Insider builds. I’m actually surprised that Insider usage isn’t higher, but maybe that just means that the upgrades are really happening.

Beyond that, the stats are all pretty similar to previous months.