The Failure of Windows Phone and the Next Big Thing

Paul Thurrott
The Failure of Windows Phone and the Next Big Thing

Microsoft has artificially kept Windows phone on life support since its mid-2015 decision to wind down its smartphone ambitions. There are a lot of theories about why the software giant is doing this. But here's the real reason.

First, let me redirect you from the obvious answers, as any tech enthusiast topic like this one comes saddled with too many conspiracy theories to even count. And most people's opinions about why Windows phone failed in the first place, let alone why it's still here despite having failed, are either untrue or only a minor part of a wider story.

Read the rest of this article now by joining Thurrott Premium!

Choose how you want to experience

Thurrott Premium is now available!

Basic Member

Register to for FREE

Basic Membership Includes:

Limited access to premium content:Access to 3 Premium articles over the month.

Thurrott Daily Newsletter:Keep track of the latest headlines and articles from

Member Only Offers:Special promotions that only offered to members.

Ability to Comment:Comment on News Posts.

Forum Participation:Basic Members can create and reply in Forums.

Best Value

Premium Member

Annual Subscription
Become a Premium Member for $64

Premium Membership Includes:

Full Access to content on Thurrott readers will have access to deeper, richer articles written by Paul and the Thurrott Team.

First Ring Daily: A new podcast hosted by Paul Thurrott and Brad Sams discussing the top technology news of the day.

Premium Forums:Premium members have access to forums and a private channel for communicating with other Premium members and the Thurrott Team.

Quarterly Health of Tech Reports: Thurrott writers will give their contextual analysis of the health of the largest technology companies and their standing in the industry based on quarterly and annual reporting.

Thurrott Daily Newsletter: Premium users will receive a daily newsletter from showcasing the day’s latest news and top trending stories on the site.

Premium Comments: Premium member comments on news posts will be visible to other premium members.

Enhanced User Experience: Premium users will enjoy minimal banner advertising resulting in a faster loading site.

Visit our FAQs to Learn More