Think of it as the great rebrandening. Or something. But Google is taking yet another stab at creating a true competitor to Spotify and Apple Music. And this time, they’re actually using their best music brand to do so.
“YouTube Music is a new music streaming service made for music with the magic of YouTube,” Google’s Elias Roman announced. “The days of jumping back and forth between multiple music apps and YouTube are over.”
Launching May 22, YouTube Music will eventually replace Google Play Music as Google’s streaming music app and service. There will be a free, ad-supported version of the service, or you can pay $9.999 per month—the same price as the Google Play Music subscription—for YouTube Music Premium, which provides background listening, downloads, and an ad-free experience. Google Play Music subscribers will gain access to YouTube Music Premium, of course.
Additionally, Google is providing another tier of paid access with a service called YouTube Premium, which will replace today’s YouTube Red service. YouTube Premium costs $11.99 per month for new members, and it includes ad-free, background and offline across all of YouTube (videos and music, plus original series). Current YouTube Red subscribers can continue using the new service at their current price.
YouTube Music will roll out to the U.S., Australia, New Zealand, Mexico, and South Korea on Tuesday and then more broadly in the coming weeks.
<p>It's already a done deal for me. It's not just because I am Google fan, but this clearly fits great with my Google-centric ecosystem.</p><p>I've been a Google Play Music user, since the very beginning. I once subscribed to the early adopter's plan, but then forfeited that for the family plan a few years later. </p><p>What I loved about Google Play Music was Youtube RED, that came long with it. For me, once you go Youtube RED and experience the ad-free videos, it's hard to go back watching ads. </p><p>I've always known about Spotify and it's popularity, but why switch to that service when I could get the same service from Google along with commercial-free Youtube, as well as Youtube Red original content? If I am not mistaken, Google Play Music had the same number of songs in their library as Spotify, so what's the point of making a switch?</p>