Spotify Now Algorithmically Personalizes Some of Its Human-Curated Playlists

Posted on March 27, 2019 by Mehedi Hassan in Music + Videos, Spotify with 3 Comments

Spotify is testing a major change to its playlist ecosystem. The company announced on Tuesday that the company has now started using algorithms to personalize some of its human-curated playlists. Spotify is known for its human-curated playlists like RapCaviar, but the company’s algorithm-powered playlists like Discover Weekly and Daily Mix have been equally popular.

And Spotify is now mixing both of its human talent and algorithmic power together with some of its playlists. Some of its human-curated playlists will now be personalized for each listener based on their taste and listening habits — that means if you listen to RapCaviar, for example, you will now see a playlist based on your taste.

Spotify isn’t saying exactly which of its human-curated playlists now make use of algorithms, however. But the company says it has seen increased engagement with the new system, with song saves going up by 66% and users individually searching up tracks for repeat listens up by 80%. That’s a massive improvement for sure.

Spotify artists who have their songs featured in these human-curated playlists will now have their own links for the playlists that put their featured tracks on the top of the personalized playlists. And if you are worried about these playlists losing the human touch, do keep in mind that these will continue to be curated by humans, but it will simply be personalized to match each individual user’s taste.

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Comments (3)

3 responses to “Spotify Now Algorithmically Personalizes Some of Its Human-Curated Playlists”

  1. cayo

    Spotify: As a paying customer, can I please not see any of your recommendations? Can you please allow me to choose my own music and see my own playlists only? Please!

    • sdfsdf

      In reply to cayo:

      Spotify is build around playlists, algorithms, social playlists etc.

      What you are looking for is Apple Music. They put your library front and center and even allow you to upload 100 000 servers to their cloud servers so you can play your music everywhere. You can even edit your version of tags of their matched catalog albums.

      Spotify = focus on discovery of music

      Apple Music = focus on building your own music library

  2. rikiiskandar

    Nice. I Like Spotify.