Roku Has Over 30 Million Active Accounts

Posted on August 9, 2019 by Paul Thurrott in Music + Videos with 11 Comments

As part of its earnings report, Roku revealed that it now has 30.5 million active accounts, a gain of 1.4 million in the quarter.

“The industry-wide shift to streaming is accelerating,” a Roku letter to shareholders reads. “Our business momentum and ongoing investment in areas of competitive differentiation continue to drive growth and attract users, advertisers, and content publishers. This resulted in a robust increase in active accounts, healthy growth of streaming hours, and continued progress in monetization.”

Roku posted a loss of $10.4 million on net revenues of $250 million for the quarter ending June 30. The latter figure is a significant jump of 59 percent from the year-ago quarter. Perhaps even more important, Roku for the first time earned over $20 in revenues per active user account in a quarter. And Roku’s monetized video ad impressions more than doubled year-over-year, the company said, to $167.7 billion.

As a result, Roku raised its revenue predictions for the full year to $1.085 billion, about 6 percent higher than was previously expected. Wall Street responded by sending Roku’s stock surging as much as 22 percent. Helping matters, Rosenblatt analyst Mark Zgutowicz said that Roku outsold Amazon Fire TV by as much as 5X. “We see Roku’s brand positioning continuing to snowball from here,” he said.

Tagged with

Join the discussion!


Don't have a login but want to join the conversation? Become a Thurrott Premium or Basic User to participate

Comments (11)

11 responses to “Roku Has Over 30 Million Active Accounts”

  1. earlster

    I love my 3 Rokus, they are simple to use, just work and are open to all kinds of content providers. Prove that good products, and a good sales model still work. No walled garden and other nonsense.

  2. RonV42

    How many TCL TV's are sold and are forced to use Roku <sarcasm>. Amazing how much of the market Roku has, I have 3 of them at my Mom's house and it's the easiest way for her to get good shows without paying for cable.

  3. Stooks

    I don’t own or have never used one. Do they seriously have ad’s???

  4. gibber

    Roku is terrific. I'm glad to hear that they are continuing to succeed (and sad that I didn't buy the stock).

  5. Tony Barrett

    Roku is a great system, but I really can't imagine many users pay for a lot of the channels. Most will just install the common top 'free' channels, and already have subs to things like Netflix and Amazon. In which case, I'm guessing Roku themselves must get some form of kick back from the big streamers based on the number of subscribers using Roku to view them.

    Whatever, Roku is way better than the FireTV.

  6. CompUser

    I wonder how many of those accounts are for people who bought a Roku TV, then created a Roku account because they thought they were registering the TV warranty, and Roku is never actually used. Or like me, I have two TCL Roku TVs that my son added to his Roku account, but Roku has never been used on either TV. Would Roku consider it an active Roku account because the registered Roku TV is being used, even though the actual Roku service is never used?

  7. jwpear

    I love the Roku sticks and TVs. We now have three TVs with it built in and several sticks left over from older TVs. We take the sticks with us when we go on vacations and to visit with family. It's convenient to plug them in and get our streaming content on their TVs.

    I've been a user since the very early days--thinking back, nearly a decade now. I very much appreciate the simplicity/ease of use and have always upgraded devices as they introduced better hardware. It was easy to do because we just used the pucks/sticks and they were affordable.

    We've recently completed a several year move to TCL TVs in the house. That got me to wondering how Roku would stay afloat if others are doing the same--moving to TVs with Roku or other smart platforms built in. My thought was that this would cut into their user engagement in the sense that folks aren't as likely to swap out a TV as quickly as they would a stick/puck.

    It seems like they're shifting to content to help address this. I imagine the deals with some of the TV manufacturers will offset the hardware revenue to some degree. But it doesn't seem like that is as big of a potential market.

    Not sure that their other hardware is doing that well. I tried their wireless speakers and was disappointed. The sound wasn't that great (good, but not as good as others in the same price range) and we had issues with the audio being out of phase with the content on the TV. Roku couldn't fix so we sent them back.

    I hope that this trend with smart TVs and their lack of profitability doesn't mean an erosion of the Roku smart TV platform. Have my fingers crossed that they can make this transition to profitability. I am a fan.

  8. roho

    How about giving us something to compare to? How many cable subscribers are there?