Apple TV App Comes to Roku

Posted on October 16, 2019 by Paul Thurrott in Apple TV+, Music + Videos with 8 Comments

Apple has made its Apple TV app available on Roku living room set-top boxes, dramatically expanding the appeal of its services.

“With the Apple TV app coming to Roku, our customers will enjoy an even broader range of exciting entertainment, including the highly anticipated Apple TV+ service,” Roku VP Scott Rosenberg says. “Roku is a valuable partner for content providers looking to reach a large and engaged audience, and we’re looking forward to bringing this new option to Roku users.”

This is great news for people like me who purchased content from Apple but prefer to use Roku in the living room. Roku has a few advantages over the Apple TV set-top box, key among its superior remote.

I was only able to test the app briefly today–I’ll use it more tonight—but it looks like the only thing major missing is the iTunes Extras that Apple often provides with movie purchases. Now, you no longer need to rely on Movies Anywhere to get some (but not all) of your movies outside of Apple’s hardware ecosystem. And of course other content, like TV show purchases, are now available as well.

And starting November 1, Apple’s new Apple TV+ service will likewise be available on Roku. That was obviously the real driver behind this app appearing on yet another rival platform.

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