Netflix Confident With Original Content Ahead of the Streaming Wars

Posted on October 16, 2019 by Mehedi Hassan in Music + Videos, Netflix with 3 Comments

The much-talked-about streaming wars are just around the corner as Disney and Apple are set to enter the video streaming market in a few weeks. And ahead of the new competition, there’s been a lot of talk about how well Netflix will deal with the increased competition in the market.

The company today shared its earnings for Q3 2019, reporting $5.2 billion in revenue, up 31% YoY. The company added 6.8 million subscribers over the last quarter, falling short of its 7m forecast, but still growing its entire subscriber base to a total of 158 million.

Netflix is highlighting the strength of its original programming ahead of the upcoming competition, focusing on aspects like the variety, diversity, and quality of its original shows and movies. Although the company does expect its growth to be hit due to the launch of Disney+ and Apple TV+ in the short-term, it still expects the growth to continue “nicely” in the longer-run. “While the new competitors have some great titles (especially catalog titles), none have the variety, diversity and quality of new original programming that we are producing around the world,” Netflix noted.

One of the company’s most popular original shows, Stranger Things, also hit a major milestone with Season 3, which is apparently the most-watched season to date. 64 million member households watched the show in the first four weeks of release, according to Netflix.

The company says it’s “ready to compete” to earn customers’ attention and viewing as it prepares for the new wave of competition.

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Comments (3)

3 responses to “Netflix Confident With Original Content Ahead of the Streaming Wars”

  1. jwsturg

    "it still aspects the growth to continue"...methinks it might actually expect it instead...

    "hit a major milestone with the Season 3"...are we suddenly the Starfire?

    Editing is hard...

  2. mefree

    Actually the vast majority of Netflix's "original content" has been horrific as of late. Stranger Things is leveling out, Altered Carbon is a scifi masterpiece, Haunting of Hill House was good, and Black Mirror. Each of those have 10 episodes and typically come out every 2 years. Sorry but paying for a service every month for 40 hours of good content every 2 years is not a 'strong portfolio.' Netflix made the idiotic mistake of deciding they wanted to win Hollywood woke awards instead of making content people like which is why their original content has tanked, hard. If they don't figure that out and start making content with good stories and characters rather than trying to win woke awards they are going to collapse.

  3. lekh-ndc

    Ohh...Great News...Season 3 is like a Legendary Gadadhar Singh who create a milestone in Assam...