Roku Upgrades Ultra, Announces New Streambar

Posted on September 28, 2020 by Paul Thurrott in Music + Videos with 6 Comments

Roku today announced a new Roku Ultra set-top box and a new, less expensive soundbar called the Roku Streambar.

“We are focused on delivering a variety of innovative, top-performing products at an incredible value to our customers so they can get to the content they care about quickly,” Roku vice president Mark Ely wrote in a prepared statement. “Our new streaming player lineup now includes reimagined streaming devices in the Roku Ultra and Roku Streambar. We continue to offer a great device no matter the use case our customers are looking for whether they are new to streaming or looking to add great sound and streaming to their home entertainment center.”

The new version of the Roku Ultra, which is Roku’s most expensive set-top box at $99.99, offers improved performance, 50 percent better wireless range, support for Dolby Vision and Dolby Atmos, a lost remote finder, and Amazon Alexa and Google Assistant support. And customers can use the included headphones (with the remote) to enjoy private listening.

As for the soundbar, the $129.99 Roku Streambar is a lower-cost offering than the Roku Smart Soundbar, which costs $179.99. The Streambar works like a set-top, offering 4K/HDR picture quality alongside its Dolby Audio capabilities and Amazon Alexa and Google Assistant compatibility. The Soundbar is compatible with Roku’s other audio devices, the Roku Wireless Subwoofer and Roku Wireless Speakers, for those wanting an inexpensive surround-sound setup. And later this year, it will gain Apple AirPlay 2 and HomeKit compatibility for better integration with Apple’s ecosystem.

Both new devices are available for pre-order at Roku.com starting today and will ship in October.

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Comments (7)

7 responses to “Roku Upgrades Ultra, Announces New Streambar”

  1. akcanuck

    Until they update their updated slow interface i'm done with Roku.

  2. rh24

    But can the remote control operate my TV power and sound bar volume via IR without HDMI CEC? If not, I'll continue chugging right along with my Fire Stick 4K.

  3. bmcdonald

    Too bad we cannot buy this stuff in Canada. I managed to snag an Ultra (circa 2016) but Roku has decided us Canucks have no business enjoying a premium streamer - so there is no way to buy a current model here.


    Did see that the Streambar (oddly) will be available to us.

  4. rfeeley

    Thanks for announcing ROKU's newest offerings.

  5. glenn8878

    I bought an Ultra for $50 during black friday online sales. So far works well after 2 years. Don't buy the cheaper models, which suffer from poor performance.

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