Study: Americans Now Spend $47 Per Month on Streaming Services

Posted on January 26, 2021 by Paul Thurrott in Apple TV+, Disney+, Music + Videos, Netflix, YouTube with 18 Comments

A J.D. Power study claims that Americans now spend $47 per month, on average, for streaming services, up 24 percent from the $38 per month spent before the pandemic.

“In an effort to get a sense to how the streaming landscape has changed [since April 2020], J.D. Power has conducted a follow-up pulse survey of 1,745 U.S. adults, delving into their viewing preferences, usability challenges, and future plans for using these subscription-based services,” the study explains.

According to the study, viewers in the U.S. increased their streaming subscriptions to an average of four streaming providers in December 2020; the number was three in April 2020. The average household spends $47 per month on streaming services, up from $38 in April. And Netflix remains the largest streaming brand, though four of the top five streaming services grew share since then.

The top five services are now Netflix, with 85 percent share, Amazon Prime Video (65 percent), Hulu (56 percent), Disney+ (47 percent), and YouTube TV (20 percent). HBO Max is in sixth place, with 22 percent share, and Apple TV+ brings up the rear among the major services with 14 percent share, ahead of Peacock, CBS All Access, Showtime, STARZ, and others.

The study also notes that Disney’s The Mandalorian was the most-watched show in December with 7.3 percent share. Grey’s Anatomy (Netflix, Hulu), The Crown (Netflix), Shameless (Showtime), and The Queen’s Gambit (Netflix) were the remaining top five.

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