Google TV has started rolling out personalized profiles on the Google Chromecast with Google TV, as well as recent smart TVs from Sony and TCL (via 9to5Google). The feature will allow different users in a household to set up their own profiles with their Google account, similar to how user profiles work on Apple TV or Amazon’s Fire TV platform.
On Google TV, personalized profiles provide access to a personalized watchlist as well as TV and movie recommendations tailored for your own tastes. Users can also summon Google assistant to get personalized answers while asking for recommendations.
When setting up new profiles on Google TV, your downloaded apps and login details will be available across all profiles. However, Google confirmed to 9to5Google that Google’s own apps such as YouTube will automatically switch profiles based on the current account using Google TV.
Google initially announced personalized profiles for Google TV back in October 2021, but the feature was later delayed to an unknown date. The feature will now roll out gradually and the company told 9to5Google that all Google TV users should get access to personalized profiles within the “next few weeks.”