Disney+ Ad-Free Plan Will Soon Get More Expensive

Posted on August 11, 2022 by Laurent Giret in Music + Videos, Disney+ with 0 Comments

Disney is planning to launch a new ad-supported tier in December, but it’s also planning to raise the price of its existing ad-free plan. Currently priced at $7.99/month, the soon-to-be-rebranded Disney+ Premium plan will start costing $10.99/month on December 8, which represents a 38% increase.

On this same date, the new ad-supported Disney+ Basic plan will launch at $7.99 a month, which is the current monthly price for Disney+. According to Variety, the new Disney+ Basic plan will have four minutes of ads per hour with 15 and 30 seconds ad breaks, though Disney plans to introduce more ad types over time.

Disney is also planning to raise the price of its Hulu Basic plan with ads from $6.99 to $7.99 per month. The ad-free Hulu Premium plan is also getting a price hike from $12.99 to $14.99 per month. These price changes will be effective on October 10, 2022, according to Disney’s press release.

Until now, Disney+ was one of the most affordable streaming services among the biggest players such as Netflix or Amazon Prime Video, with Apple TV+ being the rare exception at $5/month. However, keeping these low prices forever is probably not sustainable in this context of increased competition.

As you may know, Netflix also raised its prices earlier this year is planning to launch a new ad-supported plan in 2023. However, the company recently explained that this new ad-supported tier won’t be available in all markets at launch, and it also won’t have all of the content that’s available on Netflix.

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