Apple TV App Adds HDR+ Support on Samsung Smart TVs

The Apple TV app on Samsung Smart TVs has quietly added support for the HDR10+ format pushed by Samsung and other TV manufacturers (via Forbes). Apple had initially announced HDR10+ support on its Apple TV app at its WWDC 2022 conference in June, but the company later removed that information from its public websites.

HDR10+ is the premium alternative to the proprietary Dolby Vision format pushed by Samsung and other Smart TV manufacturers. Just like Dolby Vision, HDR10+ uses dynamic metadata to improve picture quality scene by scene, and it does so without the license and special hardware required by Dolby.

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Many smart TVs today support both Dolby Vision and HDR10+. However, Samsung Smart TVs only support HDR10+, which is somewhat less popular than Dolby Vision. On the other hand, LG’s popular OLED TVs don’t support HDR10+, and Apple also waited until this year to add HDR10+ support to its 3rd-gen Apple TV 4K which will start shipping next week November.

If you own a recent Samsung Smart TV, you can now enjoy Apple TV+ and iTunes content in HDR10+, assuming you can find it. As pointed out by Forbes, the Apple TV app does a good job of showing Dolby Vision labels on films and TV shows that support this format, but it doesn’t do the same for content available in HDR10+. There’s also no way to use the app’s search function to find HDR10+ content.

Samsung Smart TVs users have already spotted that Top Gun: Maverick and the Apple TV+ exclusive show Ted Lasso are both available in HDR10+. This is encouraging news, and let’s hope the Apple TV app will soon better surface HDR10+ content on devices that support this format.

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