YouTube to Let Select Media Partners Broadcast Full FIFA World Cup Matches

YouTube announced this week a new partnership with FIFA to become the preferred platform for the upcoming FIFA World Cup 2026 in Canada, Mexico, and the US. The company will allow select media partners to broadcast full World Cup matches, with other channels also allowed to stream the first 10 minutes of every match.

In addition to giving access to World Cup matches to select media partners, FIFA will also bring “full length past matches and many more iconic moments in the sport’s history” to its YouTube channel. YouTube creators will also be able to leverage FIFA’s digital archive to create content and promote the event, and they will also get exclusive access to matches.

“Together with FIFA and the tournament’s official media partners, we’re giving a global cohort of YouTube creators unparalleled access to matches and more,” the YouTube team said today. “They won’t just be reacting to the game, they’ll bring a fresh perspective to the FIFA World Cup including human stories, tactical breakdowns, and behind-the-scenes action that further brings to life the legendary tournament as it unfolds.”

The FIFA World Cup 2026 will take place from June 11 to July 19, and it will be the first edition to be hosted by three nations. “This collaboration with YouTube reinforces our ambition to maximise the tournament’s impact across the ever-evolving media landscape,” said FIFA Secretary General Mattias Grafström