Disney+ Closes In On 100 Million Subscribers

Posted on February 12, 2021 by Paul Thurrott in Disney+ with 6 Comments

As part of its quarterly earnings report, Disney revealed this week that Disney+ now has 94.9 million subscribers. As you may recall, Disney once projected that the service would have been 60 million and 90 million subscribers by 2024.

Disney reported that it earned $29 million in net income on revenues of $16.25 billion for the quarter ending January 2, 2021.

“We believe the strategic actions we’re taking to transform our Company will fuel our growth and enhance shareholder value, as demonstrated by the incredible strides we’ve made in our [Direct To Consumer] business, reaching more than 146 million total paid subscriptions across our streaming services at the end of the quarter,” Disney CEO Bob Chapek said. “We’re confident that, with our robust pipeline of exceptional, high-quality content and the upcoming launch of our new Star-branded international general entertainment offering, we are well-positioned to achieve even greater success going forward.”

At almost 100 million subscribers, Disney+, which launched in November 2019, is now roughly half the size of Netflix, which has a subscriber base of 204 million. But Disney also owns Hulu, with 39.4 million subscribers, and ESPN+, with 12.1 million. So as Mr. Chapek noted, the total subscriber base at Disney is about 146 million.

But the growth at Disney+ has been staggering. The service saw 10 million sign-ups on its first day and had 26.5 million subscribers by the end of its first quarter. It hit 33.5 million, 57.5 million, and 73.7 million subscribers, respectively, in the next three quarters. In December, Disney revealed that the number had jumped to 86.6 million.

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Comments (7)

7 responses to “Disney+ Closes In On 100 Million Subscribers”

  1. dftf

    There has been a recent Twitter controversy with people doing a Hashtag for "CancelDisneyPlus". Not sure if it will gain any traction, but I think Netflix did lose a number of subs in the past after their own controversy.


    I'd also read that many streaming-services were seeing users sign-up, watch what they want, and then cancel, as there was usually no lock-in period. So when it says "94.9 million subscribers", are they referring to "number of active, paying users" or "total accounts that have ever been created, including since-deleted ones"?

    • Paul Thurrott

      They're talking about total number of actual subscribers, regardless of how they're subscribed. Not since-deleted accounts.
    • b6gd

      In reply to dftf:

      I use most streaming services like that. I am a Star Trek fan and I basically wait until the season of Discovery is over, then subscribe to the CBS services for a month and watch the season over the 30 days. I dumped Disney after Mando and the Right Stuff...not much else on there for me. Mando is kind of just OK to me. I am no rush to sign up again.

    • j5

      In reply to dftf:

      I know what you're referring to with both companies. But I think those things reside in a small bubble. I don't want to go into the politics of the issues but stick to the entertainment tech consumer side of the issues. I have a lot of normie tech friends and they're hardly aware of these controversies but more concerned with the price of streaming services. And when we talk about shows now it's a standard expectation that shows we like on streaming services are canceled, lose an actor, or have no news when the next season is coming out. So we just talk about another show that we think someone would like or a show from another service.


      To that end, I think long as the content keeps on coming these services will still be around. Remember how we used to complain about cable increasing their prices and there are too many channels to watch on cable? Well, the streaming services have now stepped into that role lol.


      Just my 2 cents what do you think?

      • dftf

        In reply to j5:

        Yeah, I agree there are too-many streaming services. For the ones I can think of in the UK market, they are, along with their pricings:


        TV/movie services:

        Apple TV ... £4.99 monthly (£59.88 PA)

        BritBox ... from £4.99 monthly (£59.88 PA)

        Netflix ... from £5.99 monthly (£71.88 PA)

        Disney+ ... £6.66 monthly (£79.90 PA)

        Amazon Prime Video ... £7.99 monthly (£95.88 PA)

        NowTV ... from £9.99 monthly (£119.88 PA)

        YouTube Premium ... £11.99 monthly (£143.88 PA)

        BT TV (formerly BT Vision) ... £12 monthly (£144 PA)

        TV Licence Fee (aka "the BBC") ... £13.13 monthly (£157.50 PA)


        Music services:

        Amazon Music Unlimited ... £6.67 monthly (£79.99PA)

        Apple Music ... £9.99 monthly (£119.88 PA)

        Deezer ... £9.99 monthly (£119.88 PA)

        Spotify Premium ... £9.99 monthly (£119.88 PA)

        Tidal ... £9.99 monthly (£119.88 PA)

        YouTube Music Premium ... £9.99 monthly (£119.88 PA)


        Bundles services (TV alongside broadband):

        Sky TV ... from £39 monthly (£468 PA)

        Virgin Media ... from £64 monthly (£768 PA)

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