Disney+ Hits 103.6 Million Subscribers

Posted on May 14, 2021 by Paul Thurrott in Disney+ with 2 Comments

Disney+ had 103.6 million subscribers as of April 3, but the streaming video service failed to meet growth projections for the first time. The numbers were provided as part of Disney’s quarterly earnings report.

“Results at Disney+ were comparable to the prior-year quarter as an increase in subscribers was largely offset by higher programming and production, marketing and technology costs,” the Disney earnings announcement notes. The increases in subscribers and costs reflected the ongoing expansion of Disney+ including launches in additional markets.”

To that point, Disney reported 103.6 million subscribers by the end of the quarter, compared to 33.5 million in the year-ago quarter. But revenue per subscriber dropped to $3.99 from $5.63 one year ago, despite a price hike for the service.

Disney’s other services also reported strong growth. ESPN+ now has 13.8 million subscribers, up from 7.9 million a year earlier. Hulu has 41.6 million total subscribers, up from 32.1 million. Disney’s total revenues per subscriber across all services grew from $67.75 one year ago to $81.83.

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Comments (2)

2 responses to “Disney+ Hits 103.6 Million Subscribers”

  1. lvthunder

    I'm not sure how big of a bump it will be, but in the fall ESPN+ will have all the NHL games. So the people who subscribe to NHL.tv in the US will have to subscribe to ESPN+ if they want to keep watching the games.

  2. Cardch

    With four Marvel films coming out over the next 7 months and presumably hitting Disney + quite quickly it makes the subscription this year easily justifiable. But next year and beyond....no new Star Wars films, one or two Pixar a year...then it becomes a harder sell I think unless you have younger kids. The TV shows need to focus on quality, not quantity and Star is showing mostly old stuff (in the UK at least) which you can often get elsewhere (to only have the same series of Modern Family that are on Netflix is disappointing for example).


    Let’s see what they do with their 103 million subscribers income...

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