Movies Anywhere is a service where you can buy movies from iTunes, Prime Video, Google Play, Vudu, FandagoNOW, and now Microsoft Movies & TV, and watch it wherever you want. This means that if you buy Deadpool 2 on iTunes, you can watch it using the Microsoft Movies & TV app on Windows 10 or on your Xbox One as long as it’s part of Movies Anywhere. Right now, Movies Anywhere only works with movies from Disney, Sony, Twentieth Century Fox, Universal, and Warner Bros, with more studios expected to join in the future.
But there are some roadblocks, of course. Not all movies are supported by Movies Anywhere, so you will have to keep an eye out for the Movies Anywhere on movie listings before purchasing them if you want to be able to watch it across all the services. Do keep in mind that the service doesn’t support rental content, either. But more importantly: Movies Anywhere isn’t available outside of the United States.
Movies Anywhere support for Microsoft Movies & TV is a big deal: to date, it’s been impossible to view content purchased from the Microsoft Store on Android, iOS, and the web. With the support for Movies Anywhere, all of that changes, as you can now view the content purchased from the Microsoft Store on other services, or using the Movies Anywhere app.
You can get started with Movies Anywhere here — all you need to do is a create an account, and connect it to your Microsoft Account under Movies Anywhere settings.