Spotify Now Has 320 Million Active Users

Posted on October 29, 2020 by Paul Thurrott in Spotify with 10 Comments

Spotify reported that its subscriber base grew to 320 million monthly active users (MAUs), with 144 million paying for a Premium account.

For the quarter ending September 30, Spotify reported a loss of $101 million on revenues of $2.1 billion. The company says it continues to prioritize growth over profits.

“Total MAUs grew 29 percent [year-over-year] to 320 million in the quarter and above the top end of our guidance range,” the firm noted in its latest financial report. “We are particularly encouraged by our MAU strength this quarter, as it supports the long-term health of our customer acquisition funnel and gives us confidence as we continue to expand into new markets.”

As you may recall, Spotify reported in the previous quarter that it had 299 million subscribers overall, with 138 million of them being premium subscribers. So the subscriber base grew about 7 percent between the two quarters.

Much of the growth that Spotify is seeing this year can be attributed to its new emphasis on podcasts, though advertising remains just a small part of its business. The firm says it now offers 1.9 million podcasts through its service and that 22 percent of its customers listen to podcasts.

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Comments (10)

10 responses to “Spotify Now Has 320 Million Active Users”

  1. behindmyscreen

    The lack of tie in to patron feeds is annoying.

  2. helix2301

    I am would love to know how many people jumped to Spotify cause of Joe Rogan and Michelle Obama those were big investments for the company. I still don't understand how they can keep running if they are loosing money. I have been in business for a lot of years and I can't imagine making no money.

  3. bschnatt

    Amazon Music is a couple dollars cheaper, but there are several things keeping me from switching from Spotify:

    1) The desktop player *still* can't work with Echo devices (you're stuck listening to your PC). This is a deal-breaker. Spotify let's you direct music to *any* Echo device from *any* device with a Spotify client player. Why Amazon still hasn't fixed this is beyond me - THEY BUILD THE SPEAKERS. Hello? (Yes, I've complained about this to them.)

    2) Spotify lets you create folders to classify your playlists. Amazon Music doesn't. Spotify also does a better job with music discovery.

    3) Amazon Music doesn't have "The Martian" soundtrack. I've searched high and low for it, and it's not even listed under "Amazon Music Unlimited". (Spotify exclusive?)

    4) Amazon has podcasts too now, but they're missing several that I listen to.

    These are all deal-breakers. In the meantime, Spotify is the bee's knees. Great control and great music selection.

  4. gregsedwards

    I still pay for Spotify Premium Family, but I've switched over to YouTube Music as my daily driver. With all the Google integration and personal music uploading, YTM just works better for me. Getting my wife and son to agree to give up their Spotify and that's different story. But if we could live with a YTM Family subscription instead, that would save us around $10/month.

    • hallmanac

      In reply to gregsedwards:

      I was never a Spotify user until Joe Rogan moved over there. I'll stick with free so I can watch/listen to his podcast.

      I have, however, been a multi-year Google Play Music (family) subscriber. I made the transition to YouTube Music (family subscription) recently which has actually been pretty good so far. I really love that you get YouTube Red (YouTube without the ads) as a part of that subscription. My kids wouldn't know what to do with themselves if they had to watch YouTube with ads. Nor would I for that matter.

  5. bgoodbody

    Free? replacement for Google play which means only owned music and android and web client!

    Also, MUST work offline. Must I pay?

    • gregsedwards

      In reply to bgoodbody:

      If you want a free replacement for Google Play Music that does all the same stuff, then I don't think that exists (at least not legally). But I'd recommend looking at YouTube Music. I know a lot of people have really strong opinions about it, especially those coming from Google Play Music. But it does everything you want. You can upload/transfer your owned music. It has a good Android and web client. It does work can download individual tracks/albums/playlists. And if you're coming from GPM, then all your stuff should transfer pretty seamlessly. It's a little bit rough in some places, but I've been really pleased with it overall.

      Also, if you want a good, flexible streaming solution for owned music that you keep on a personal storage/NAS device, then I'd recommend you look at Plex. A Plex Pass subscription is $4.99/month and it'll let you stream/transfer your personal media library to your devices easily.

  6. waethorn

    All this growth and data collection and they're still losing money?

    What is wrong with this picture?