First Ring Daily Live: Cortana’s new Groove

Posted on January 18, 2019 by Brad Sams in First Ring Daily, Podcasts with 6 Comments

On this live edition of First Ring Daily, Microsoft is making it clear what the future of Cortana will be, the future of Windows 10 mobile is crystal clear as well, but there is good news on the horizon too.

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Comments (6)

6 responses to “First Ring Daily Live: Cortana’s new Groove”

  1. ErichK

    "Hey Bob, where's the closest brewery and bratwurst haus?"

  2. bart

    Go on gents, Mixer pls. Thanks!

  3. Rob_Wade

    Why feel bad for those of us still using Windows phones? I'm under no delusion there will ever be support, resurgence, whatever. I'm not trying to convince anyone of anything. Cortana being able to be 100% hands-free, the user interface itself and the fact that, even still, all the features and apps I actually use and need are still working. Why on earth do I need to change? I HAVE an Android device that I'm trying all the crap people are insisting I "need", especially as a Microsoft user. I hate it, every way to Sunday. And it's impossible to get the 100% Cortana hands-free experience from it. Impossible.

  4. Tony Barrett

    Microsoft are obviously de-consumerising, and de-branding. Removing the 'Windows' name from pretty much everything re-inforces that Windows isn't their future, but Windows 10 is important as it feed Microsoft's AI backend with data and will push people towards their services. Cortana is dead in the consumer space. Totally dead. De-coupling it from search is one step towards pushing Cortana to be a cloud service assistant only. If you sign up for Microsoft365 (which will be a one subscription Windows + Office + something else to pull you in), it will be there - in some form.

    What's becoming apparent is a theme here. A theme that says MS are failing over and over again with attempts to get the consumer back on board. Have they given up? Certainly the signs are there, but what's also more interesting is how parasitic MS are becoming. When there own products fail, they start leaching off the back of other platforms - especially Android. They spin it in a way that makes it look like they're doing you a favour, but this route will never really work. Unless MS come out with their own fork of Android and have yet another crack at mobile, they'll NEVER have that consumer presence again, whatever they do.

  5. nbplopes

    Microsoft 365?


    Will be a CDO.

  6. yaddamaster

    I have two Invoke's and while I'm disappointed, I'm not in the least bit surprised. They're good speakers for playing music, they were cheap, and they'll continue to be used to play music.


    Because in the end that's all I and the vast majority of people who bought these things (googleamazon as well) used them for - playing music and asking the occasional question about the weather.


    What's more frustrating is Microsoft exiting when the market is really just scratching the surface (pun intended).


    It's been YEARS since I've worked at Microsoft and I still have many friends there but for the life of me I cannot figure out how they screw up the consumer space so badly. I ask friends who work there the same thing and they're as frustrated as me. It's crazy.


    Microsoft is quickly become IBM 2.0 with a race to the bottom in cloud computing. IBM only exists now to sell hardware and since that's dying they're desperately trying to switch to the cloud in a meaningful way. Microsoft now only exists to sell Azure and that appears to be it. Office? Please - that's a commodity now as well. I only use it because for $99 a year it's not worth the hassle of switching.

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